Benefits of building models and scores with Equifax

  • Profiling and Insight

    Discover insights into your customer mix and potential new markets by benefiting from Equifax’s rich data on the Australian population.

  • Segmentation

    Consumers can be grouped into actionable personas, providing insight into their behavioural, financial, attitudinal and geodemographic traits.

    Equifax brings together full population market data, survey data and your data.

  • Predictive Modelling

    Maintain competitive advantage with future insights that challenge existing assumptions.

    Predict behaviours, events and characteristics that customers may exhibit using statistical, machine learning techniques and big data technologies.