An alliance with Nielsen
360° view of consumers
The Nielsen and Equifax partnership gives you, for the first time, unparalleled access to a multi-dimensional view of consumers - combining actual behavior with their thoughts and feelings.
This provides a rich, 360 degree view of every area of their daily lives and media preferences, opening up new possibilities for segmentation, acquisition and retention.
Understand consumers and households in terms of actual characteristics and behaviors, as well as their attitudes, plans and thinking in relation to your brand and products.
This gives you unrivalled foresight into what your customers think - and why they do what they do.