Profiling & Insight
Providing you with insights into your customer mix and where new markets may lie by using our rich data on the Australian population.
YOUR DATA HAS A STORY TO TELL.WE HELP YOU TELL IT.
Businesses today have access to more data than ever before. But Transforming that data into actionable insights can be a tremendous challenge. You need faster and easier ways to integrate data, apply governance, determine what's useful and act on your insights. What if there was a way to unlock the potential of this data and generate insights to drive better decisions in your organisation?
POWER OF A CUSTOM SOLUTION WITH THE EASE OF AN OFF-THE-SHELF PRODUCT
Equifax Ignite Models & Scores combines unique Equifax data assets with new capabilities to provide powerful insight.
Through advanced analytics such as explainable machine learning models and enhanced risk scores, Equifax Ignite enables the development of precise, targeted insights about consumer and commercial behaviour that can help you solve complex challenges and make better decisions at every stage of the customer lifecycle.
It offers the power and precision of a custom solution, yet it's designed and delivered with the ease and speed of an off-the-shelf product.
FEATURES
Address specific business issues with configurable data & analytic solutions created by Equifax for you.
Segmentation
Grouping consumers into actionable personas, providing insight into behavioural, financial, attitudinal and geodemographic traits to inform business strategies. We bring together full population.
Predictive modelling
Predict behaviours, events and characteristics that customers may exhibit using the latest statistical, machine learning techniques and big data technologies, gaining the edge on competitors using.
BENEFITS
Equifax Ignite is a new capability delivering unparalleled analytical insight.
Global Expertise
Offering the power of Equifax data and analytic experts from around the world, locally.
Industry Expertise
Deep expertise around big data, credit risk, marketing and fraud analytics.
Market Data
Tapping into the richest source of market data.
Delivery Channels
Providing and operationalising insights by dynamic delivery channels using the latest big data technologies.
DATA IN ITS MOST POWERFUL FORM
Contact your Account Manager to find out more about how Equifax Ignite can help you.
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