Small Town Seniors

Country Battlers

1.8%of households
1.9%of individuals

Maps

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Houses

Towns/Suburbs in this segment

NSW:: Broken Hill, Casino, Sanctuary Point

NT:: Berry Springs, Southport, Tennant Creek

QLD:: Gympie, Maryborough, Warwick

SA:: Loxton, Naracoorte, Tailem Bend

TAS:: Devonport, Longford, Ulverstone

VIC:: Hamilton, Maryborough, Wangaratta

WA:: Collie, Toodyay, York

Other segments within this group

Small Town Seniors are retirees living in small rural or remote towns. Retired from lower skilled or para-professional roles, they are home owners and have lived in the same place for many years. They drive older vehicles, and are significantly more likely than average to own a ute or truck. They have lower incomes and are not well off although manage their money carefully to meet expenses. Their interests include boating, gardening, DIY and watching traditionally Aussie sports – rugby league and V8 cars. They are not tech savvy although are willing to buy online, and do use Facebook. They are not fashion conscious or worried about appearance, nor particularly health conscious. Their culinary tastes are simple, and they mainly eat home cooked meals. They are strongly patriotic but worry that Australia is changing too fast. They tend to give to charity, despite having little to spare.