True Blue Retirees

Country Battlers

2.3%of households
2.3%of individuals

Maps

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Houses

Towns/Suburbs in this segment

NSW:: Forster, Port Macquarie, Yamba

NT:: Cox Peninsula, Wagait Beach

QLD:: Bargara, Bongaree, Tin Can Bay

SA:: Encounter Bay, Moonta Bay, Victor Harbor

TAS:: Devonport, Orford, Shearwater

VIC:: Anglesea, Cowes, Inverloch

WA:: Augusta, Denmark, Dunsborough

Other segments within this group

Australian born, aging communities in regional towns, this segment is truly ‘Aussie’. They come from blue collar and agricultural backgrounds, own their own home, drive trucks, utes and SUVs, and drink local beer. In their spare time they enjoy boating, gardening, DIY and V8 car racing. Many are retirees, although some are still in the workforce; self employment is high. They don’t have money to spare, and worry about making their retirement funds last. Whilst comfortable with technology and happy to shop online, they are not early adopters, or big phone users. They like to stay fit and healthy, and have few health concerns other than those expected with advancing age. They aren’t at all image conscious, or career focused. They worry about racial conflict and Australia changing too fast, and give generously to charity.