About Us

Total Marketing Efficiency

Equifax powers the financial future of individuals and organisations around the world.

Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions.

The company organises, assimilates and analyses data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 6,600 employers.

Underpinned by unique and dynamic data, we help you make more informed and profitable customer management decisions.

  • We draw on vast streams of data, encompassing around 16 million Australian consumers and over 2 million Australian businesses.
  • We transform, analyse and connect this data, providing predictions, insights and capabilities that maximise marketing efficiency and minimise wastage.
  • Our team of highly experienced statisticians and programmers are experts at the manipulation of data for high commercial return.
  • Combining your data with our Consumer Lens, we can help you uncover rapid and efficient ways to draw out value for your business.

Equifax sees things competitors can'tWhat makes us different?

Equifax solutions leverage comprehensive, unique and proprietary data assets.

Coupled with advanced matching techniques and an end-to-end suite of marketing products and services, you will be empowered to develop powerful, personalised, scalable solutions.

We see things others can't.

Want to know more?

Ask us how we can help you get a better return on your marketing investment.

Contact us today

Or read our case studies to find out how we have made a difference to other businesses.