Improve marketing ROI with meaningful insights
Specifically developed for B2C marketing and analytics, Consumer Lens by Equifax provides rich demographic, behavioural and lifestyle profiles on 16 million Australian adults.
Consumer Lens allows you to better engage your customers and prospects with meaningful marketing insights.
This comprehensive database holds more than 40+ descriptive and predictive attributes, including:
- Propensity to be in market for home loans, credit cards or personal loans
- Landscape, a household demographic segmentation of Australia. Select prospects using Landscape now.
Great insights are a transformative force that bring you clarity around where your target audience lives, what they do, what they want and when they want it
Our data is always evolving
We are continuously improving our data to expand the breadth, depth, accuracy and currency of privacy compliant, marketable individuals.