Our Data

Data is being generated at unprecedented levels, with approximately 2.5 quintillion bytes of data being created every day.

Are you in a position to take advantage of the opportunities and insights hidden within this data?

At Equifax, we live and breathe data. We are continually monitoring and analysing while looking for new and better ways to extract meaningful marketing insights. We can help you to see patterns and events that will empower you to effectively engage with your audiences, adding value to your business, and ultimately the bottom line.


A rich lifestyle segmentation of Australia’s population

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Consumer Lens

A 360 degree view of the characteristics, attitudes and behaviours of Australian consumers

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Commercial Lens

Holds predictive and descriptive attributes on 2 million Australian businesses

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