SYDNEY - April 2024 - Equifax, the global data, analytics and technology company, has announced a partnership with Norton, a consumer Cyber Safety brand of Gen™, bringing together two leaders in their respective industries to offer Australians a powerful suite of identity and credit protection services.

The partnership will integrate Norton's market-leading identity monitoring and protection into Equifax Credit & Identity Protect subscriptions. This new offering – Identity Protection powered by NortonTM – will further enhance the identity protection and security services offered to Equifax customers.

Data reveals that the majority (63%) of Australians are concerned about identity theft1. As concerns around data breaches increase2, the partnership with Norton provides Equifax customers with access to monitoring that goes beyond easily accessible and recognisable sites and marketplaces.

The integration of Norton’s Identity Protection product includes the monitoring of private forums, social web, deep web, and dark web to detect exposed information and stolen personal data with a combination of people and advanced monitoring technology.

Identity Protection powered by Norton will scan the dark web for customers’ personal information and notify consumers if any of their details are found. Identity Protection can:

  • Scan the dark web^ for up to 52 different personal details#;
  • Monitor 120 additional data points;
  • Provide social media monitoring* for up to seven accounts on popular platforms such as Facebook, Instagram, X, LinkedIn, SnapChat, TikTok and YouTube.

Suellen Heintz, General Manager, Digital & Breach Solutions, Equifax A/NZ said, “As instances of data breaches and cyber attacks climb, it’s little wonder consumers are increasingly concerned about the safety of their personal information. We are thrilled to be working with Norton to bring our customers a market-leading solution that helps them manage their credit profile, safeguard their personal information, and reduce their risk of becoming a victim of identity crime.”

“The risk of targeted scams to access data  is very real for Australians. When your data ends up in the wrong hands, Identity Protection powered by Norton helps remove the risk of compromised data leading to unauthorised account access or identity theft,” said Mark Gorrie, Managing Director APAC at Norton. 

“The partnership of Norton and Equifax brings together the capabilities of the leading Cyber Safety brand and the leading provider of credit information to discover the use of personal data and proactively alert Australians that are at risk of identity theft. We’re very excited to be partnering with Equifax and the impact we can have to mitigate the identity risks faced by consumers.”

The Identity Protection partnership builds on Equifax and Norton’s earlier collaboration, which offered a bonus Equifax Credit Protect (12-month) subscription to customers who purchased an eligible Norton Identity subscription. 

Identity Protection powered by Norton is now available to new and existing customers. For more information, visit


At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit or follow the company’s news on LinkedIn.

Norton is a leading Cyber Safety brand of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through its family of trusted consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at and


Purpose of Equifax media releases:
The information in this release does not constitute legal, accounting or other professional financial advice. The information may change, and Equifax does not guarantee its currency or accuracy. To the extent permitted by law, Equifax specifically excludes all liability or responsibility for any loss or damage arising out of reliance on information in this release and the data in this report, including any consequential or indirect loss, loss of profit, loss of revenue or loss of business opportunity. 

1 This research was conducted by Dynata on behalf of Gen with a representative sample of 1,028 respondents in Australia aged 18-65+ years old. The research was in field from 4th to 15th of July 2023.

Data breaches seen as number one privacy concern, survey shows - OAIC, August 2023.

# excluding passport and international bank account details.
^ Dark Web Monitoring defaults to monitor your email address only and begins immediately. Sign in to your account to enter more information for monitoring.
* Social Media Monitoring is not available on all social media platforms and the features differ between platforms, for details go to Does not include monitoring of chats or direct messages. May not identify all cyberbullying, explicit or illegal content or hate speech.

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