Cleansing your customer data of deceased records improves data integrity and helps businesses mitigate legal and financial risks. As the new year approaches, it’s an ideal time to cleanse your database and ensure it contains accurate and up-to-date customer information.
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Equifax Australia and Equifax New Zealand systems were not compromised by the recent cybersecurity incident in the U.S. The Equifax U.S. web server that was targeted is not a component of the Equifax Australia or Equifax New Zealand infrastructure, and Equifax has found no evidence that the U.S. cybersecurity incident impacted personal information of consumers in Australia or New Zealand.
Consumers who purchased a MyCreditFile Express product which was available from 12 March 2014, may be eligible for a refund from Equifax (formerly Veda).
These best practice steps for data driven segmentation will help make sure even small projects can transform entire companies on the road to bigger market share.
