Marketing Services

Information has always been the advantage.  It’s how you use it, that makes the difference.

Equifax Marketing Services brings together data insights and advanced measurement tools to drive marketing success.

Access our articles and free resources covering a broad range of data-driven marketing content to help you effectively drive engagement, increase conversions and build better relationships with leads and customers.  

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How Mortgage Lenders Propel ROMI With A Better Targeted Audience
9th Mar 2021

With mortgage enquiry volumes on the rise in Australia, marketers have a huge opportunity to make their ad dollars work harder if they target their digital campaigns towards audiences that have a strong intent to buy and a less risky profile.

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The customer data collected by this leading Telco came from a variety of siloed sources. Although their marketing teams were using a campaign management platform (CMP) to produce, develop and distribute their digital campaigns, each team leveraged a different data set to the other. 

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Marketers all over the world are evaluating their marketing spend. Some have hit the pause button. Others are trying to figure out how to proceed. Many are wondering where to find their traditional audiences online. Change is everywhere we look – not only in our daily lives but also in the way we search for and consume content. With change comes deep uncertainty, for both consumers and marketers, about the best way forward through the coronavirus pandemic and its aftermath.

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We can't get together in all our usual places during COVID-19, so Australians are getting their social fix online. Being home-bound has strengthened our engagement with all things digital, which was already on the up-and-up before this pandemic.

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Third-party cookies have long been a favourite for tracking consumer behaviour online, so it’s hardly surprising that marketers are left wondering what to do once they’re gone. With Google’s announcement that it will phase out third-party cookies on Chrome browsers by 2022, there’s little choice but to find new ways to target audiences for online campaigns.

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Find out how Chimu Adventures achieved ROI of 766% in 6 months

The specialist travel company, Chimu Adventures, wanted to understand the value of their online marketing activity on offline sales.

Their customer journey was fragmented across data silos, restricting their ability to track the user as they moved from online to offline. When a tour was booked on the phone or via an agent, there was no understanding or proper visibility as to which marketing channel had driven the sale.

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Do you really understand why credit customers choose one brand over another? Switching decisions are challenging to predict and can vary according to customer age and product type.

The Equifax Australian Consumer Credit Pulse 2019 report reveals surprising trends that will be of interest to marketers looking to target financial services customers.

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Customer Analysis Build Brand

This Australian telecommunications company wanted a clear picture of who their commercial customers were, with the objective of gaining a firm factual understanding of their target market to help improve customer reach and business growth.  Find out how they achieved it.

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Millennial lending opportunities

Ashleigh is a typical credit-active, low-risk millennial. Loosely defined as the generation born between 1981 to 1996, this segment of potential borrowers presents significant opportunities for credit providers. Understanding the common characteristics of millennials is critical if lenders want to engage with, and successfully target products at this prime customer group. 

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UTM Parameters and the value they bring

If you want a more coherent understanding of how visitors interact with your website, be sure to make use of Urchin Tracking Module (UTM) parameters and channel groupings in Google Analytics. These advanced tracking and grouping options provide useful insights into the traffic and value generated from your marketing campaigns. 

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The Australian Consumer Credit Pulse 2019 report provides insights into who is in market, what type of credit they are looking for and what they are seeking in a lender.
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