Information has always been the advantage.  It’s how you use it, that makes the difference.

Equifax Marketing Services brings together data insights and advanced measurement tools to drive marketing success.

Access our articles and free resources covering a broad range of data-driven marketing content to help you effectively drive engagement, increase conversions and build better relationships with leads and customers.  

28th Aug 2019
UTM Parameters and Channel Groupings: How they benefit marketers

If you want a more coherent understanding of how visitors interact with your website, be sure to make use of Urchin Tracking Module (UTM) parameters and channel groupings in Google Analytics. These advanced tracking and grouping options provide useful insights into the traffic and value generated from your marketing campaigns. 

4th Aug 2019
Australian Consumer Credit Behaviour Revealed
The Australian Consumer Credit Pulse 2019 report provides insights into who is in market, what type of credit they are looking for and what they are seeking in a lender.
4th Aug 2019
Google Marketing Platform Transforms Digital Engagement

Datalicious helped Scentre Group deliver valuable insights so they could offer their customers a seamless digital experience, boost engagement with appealing content, and build a positive brand experience.

18th Jul 2019
What It Means to Be A Business Scientist with Influence

From academia to Chief Data and Analytics Officer, Kari Mastropasqua from Equifax tells us why being a skilled communicator is vital for technical professionals.

24th May 2019
How much do you really know about your customers?

Understanding who your customers are and the way they engage with your business requires big picture thinking and a greater focus on data management.

2nd May 2019
A powerful integration: Analytics 360 + Salesforce

Many solutions provide better customer journey analysis and insights; but none offer the same opportunities brought by integrating Google Analytics 360 and Salesforce.

2nd May 2019
How Open Colleges Improves their Acquisition Strategy using Data Analytics & Technology

Data and analytics are shaping the way businesses in the education sector make decisions to enhance their marketing strategies, as well as boost student academic performance.

13th Sep 2016
8 steps toward sales growth using market segmentation

These best practice steps for data driven segmentation will help make sure even small projects can transform entire companies on the road to bigger market share.