Equifax can now share data via Snowflake Marketplace, giving brands and businesses access to fast and secure data sets including Australian consumer credit trends, consumer and commercial data.
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There is a distinct imbalance in how businesses are hunting for capital in the current climate.
Equifax Australia and The Trade Desk, a global advertising technology leader, have announced a new data partnership that enables advertisers to activate premium, finance-based audience segments from Equifax directly within The Trade Desk platform.
MONEYME is a leading Australian digital non-bank lender that prides itself on delivering fast, digital-first credit products. Utilising its proprietary Horizon AI platform, the company offers a range of financial solutions, including personal loans, auto finance via Autopay, and a recently expanded credit card product offering. As MONEYME expanded its offerings to include premium partnerships and higher credit limits, it required a verification process that could scale without compromising its signature speed.
One-third of First Home Buyers are casting the net wider geographically to enter the market
Despite the current heightened global volatility, history suggests a degree of resilience in the Australian credit market that defies the most pessimistic forecasts.
Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity to secure credit.
Amid market speculation concerning economic stability, the Equifax Consumer Market Pulse provides some encouraging signs. Q1 2026 data shows a fair degree of momentum behind consumer activity, with this resilience being an important buffer protecting the Australian economy.
Economic pressures continue to serve as a primary catalyst for financial fraud. The Equifax Fraud Index Report shows a 4% growth in fraud listings over the 2025 calendar year (vs same time in 2024), as rising financial strain heightened consumer vulnerability, making individuals easier targets for scams and money muling.
New insights from the Equifax Fraud Index Report – 2025 year in review reveals Australian lenders spent 2025 fighting an ongoing battle against fraudsters, successfully preventing over $1.5 billion worth of reported fraudulent financial applications before they occurred.
