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Equifax and The Trade Desk unlock financial audiences for advertisers in Australia
3rd Jun 2026

Equifax Australia and The Trade Desk, a global advertising technology leader, have announced a new data partnership that enables advertisers to activate premium, finance-based audience segments from Equifax directly within The Trade Desk platform.

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Equifax A/NZ joins the Dun & Bradstreet Worldwide Network as member for A/NZ region

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Red flags appearing for SMEs and Sole Traders, including an increasing reliance on personal credit and rising arrears

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Buy Now Pay Later demand sees strong return to growth; workers in retail and hospitality relying on unsecured credit to make ends meet

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Cost-of-living pressures have negatively impacted the financial ambitions of Australians, with 2 in 5 more stressed about their financial situation

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Weakening in Victoria could signal a slowdown across other states

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Consumer trust in the construction sector continues to fall, with two-fifths of Aussies saying their perception of the industry has gotten worse over the past 12 months. 

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Equifax has been recognised as an ABA100 Winner for Business Innovation, Digital Transformation and Business Transformation in The Australian Business Awards 2024.

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Insights from Equifax’s Panel Discussion: The Intersection of Innovation, AI and Open Data
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Integrating AI into Your Strategic Vision: Steps for Success

Is there a clear plan in your company for the adoption of artificial intelligence (AI), or is it being figured out on the fly?

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