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Equifax and The Trade Desk unlock financial audiences for advertisers in Australia
3rd Jun 2026

Equifax Australia and The Trade Desk, a global advertising technology leader, have announced a new data partnership that enables advertisers to activate premium, finance-based audience segments from Equifax directly within The Trade Desk platform.

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Financial planning and spending habits change to manage financial health as high cost of living continues, reveals the Equifax Australian Credit Scorecard 2023

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Demand across all product types returning to pre-pandemic levels

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Tougher economic climate also impacting business growth

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Insolvencies and late payments climb, while more SMBs and Sole Traders experience mortgage stress

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Mortgage arrears accelerate as the impact of interest rate rises becomes more pronounced

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Nearly a quarter of mortgage surveyed brokers expect to take on more refinancing loans this year

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The long-anticipated insolvency backlog ‘tsunami’ may finally be coming to shore.

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Business credit demand decreased year-on-year in the December quarter, with commercial enquiry volumes falling across all product types.

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