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Smarter Lending, Better Consumer Experiences: Powering Your Digital Channel with Pre-Qualification
9th Sep 2025

In today's dynamic financial landscape, the digital channel isn't just an option—it's the primary battlefield for attracting and retaining customers. Lenders with robust online solutions are keenly aware that success hinges not only on competitive rates but also on delivering an exceptional, frictionless digital experience. Consumers expect speed, transparency, and certainty, and anything less can lead to abandonment.

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Equifax Group Managing Director, Melanie Cochrane, explains why financial inclusion should be a top-of-mind issue as Australia braces for an economic slowdown. The vulnerability of financially excluded groups who struggle to access credit  is likely to escalate with increased pressures on household budgets. With limited or no access to the credit system, it's harder for Australians to start or grow a business or take control of their financial wellbeing in a way that contributes to the broader economy.

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Australians are now taking strategic action to improve their finance and credit standing to combat an uncertain economy, reveals the Equifax Australian Credit Scorecard 2022

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Introducing the Equifax A/NZ Sustainability 2023 Focus Areas

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Equifax is aware of an ongoing SMS phishing campaign targeting people impacted by the Optus data breach. DO NOT click on the link, respond to the sender or enter your personal information. Equifax will never ask you to validate your identity by providing your credit card details. 

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Business credit demand has increased year-on-year in the September quarter, returning to growth following a dip in Q2. 

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Equifax data shows strong demand for unsecured credit, while buy now pay later growth eases and mortgage demand continues to fall 

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Market conditions tighten the reins on financial management, requiring a sophisticated 360-customer view, according to the National Credit Managers Survey 2022 from Equifax

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Demand for mortgages continues to decline as the market adjusts downwards 

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Business credit demand has declined year-on-year as external pressures including interest rate rises, inflation and supply chain pressures begin to hit home for Australian businesses.

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Equifax has announced the enablement of its partnering arrangement with enterprise HR software company Tambla.

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