New solution delivers marketers the power to end the ‘one size fits all’ home page

Sydney, Australia, 8 August 2013: Australian marketers can revolutionise content delivery on corporate websites – making the ‘one size fits all’ home page a thing of the past – through a first of a kind solution from Data-driven Marketing and Datalicious, launched at the ADMA conference in Sydney today [Thursday 8 August].

By marrying Data-driven Marketing’s rich offline customer insights with Datalicious’ technology, marketers can serve content tailored to the known needs, attributes and values of the individual visitor, in real time.

This new solution gives marketers the power to deliver home page content based on individual visitor need, to change the tone, look and feel of the page to align with a visitor’s profile, to offer live chat for valuable customers, or to localise content such as the nearest branch location or dealer phone number.

Chris Smith, General Manager of Data-driven Marketing – a new division of the Veda Group – said Data-driven Marketing aimed to deliver marketers greater efficiency and returns by cutting the cost of customer acquisition online.
“Of all the channels marketers are optimising, the corporate website presents possibly the greatest challenge. While marketers can target direct response channels, create landing pages relating to an ad or email or use behavioural data to enhance visitor experience, the corporate home page remains ‘one size fits all’.”

“If you can keep just 5% more people on your site at each stage of the visitor journey, you’ll significantly increase online conversion rates. This new partnership provides marketers a way to achieve that. Through Data-driven Marketing and Datalicious, marketers now have access to Australia’s largest, richest and most dynamic source of offline data, in real time, at the exact moment they need it to catch and keep the attention of the online visitor,” he said.

Data-driven Marketing’s wealth of offline consumer and business data is drawn from its parent company Veda, which has operated in the data intelligence market for 45 years and offers the most comprehensive dataset in Australia.

Mr Smith said the Datalicious partnership was about delivering the power of offline insights to maximise online channels. “The aim is delivering total marketing efficiency with minimal wastage, and maximising the chances of closing the sale. In effect, marketers can now apply the same offline data insights they use in their data-driven marketing strategies to the corporate website.”

The partnership with Datalicious is one of a number of offerings from Data-driven Marketing, which  provides marketers and creative agencies best in class data, insights, campaign tools and analytic expertise.