Overview

Frictionless Access to High-Definition Insights

The Snowflake Marketplace provides a fast, secure and very efficient way for your data, analytics, and marketing teams to access our comprehensive data assets. By providing Equifax Australian data assets via Snowflake Data Cloud, we help reduce the "data silo" problem, removing the need for traditional data integration and API maintenance.

Equifax provides the "fuel"—very comprehensive financial and behavioral insights—to power Snowflake’s high-performance analytic "engine". Our integrated offering includes:

  • Consumer Data Licence: Attributes including affluence, income, and purchase intent.
  • Commercial Data Licence: Deep firmographic insights and commercial risk indicators for up to 10M entities.
  • Consumer Credit Insights: Weekly or Monthly, bureau-grade insights to benchmark the Australian consumer credit market.

 

Reduce Complex Pipelines and Accelerate Insight

Stop managing data pipelines and start driving faster decisions with data that is available in your own environment. Our partnership empowers Australian marketers, Data Science and AI Teams, to build robust first-party data strategies by joining internal customer data with Equifax’s factual financial signals based on real-world credit activity, in a secure, governed environment.

Key Outcomes:

  • Accelerated Time-to-Insight: Access refreshed data without the delay of traditional transfers.

  • Reduced Complexity: Eliminate the cost of building and maintaining infrastructure.

  • Hyper-Personalisation: Achieve scale within your own environment and Snowflake instance.

 

How it Works

Our live data-sharing experience ensures you can discover, access, and query data directly within your Snowflake account.

  • Select: Choose from our standardised offerings, including Consumer Credit Insights^, Consumer or Commercial Data Licenses.
  • Connect: Access the data via Snowflake Secure Share without copying or moving it.
  • Execute: Drive hyper-personalised marketing and enable powerful insights with our data licenses or refine decision making with proactive risk management powered by reliable credit insights.

^This service is only enabled for conducting research in relation to credit, in accordance with the Privacy Act.