Equifax and Norton partner to help keep Australians' identities and credit information safe, as data threats grow
26th Apr 2024

Equifax, the global data, analytics and technology company, has announced a partnership with Norton, a consumer Cyber Safety brand of Gen™, bringing together two leaders in their respective industries to offer Australians a powerful suite of identity and credit protection services.

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We can't get together in all our usual places during COVID-19, so Australians are getting their social fix online. Being home-bound has strengthened our engagement with all things digital, which was already on the up-and-up before this pandemic.

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The COVID-19 pandemic has deepened the already complicated relationship Australian consumers have with data.

While Australians tend to be highly conscious of their data privacy, there is less resistance to the idea that data can be used as an asset to be traded for value. This value might take the form of a personal benefit, like a price reduction, or a societal benefit, like improving public health. Indeed, data is playing a crucial public health role in Australia’s fight against COVID-19, such as informing people where virus clusters are emerging and helping with contact tracing of those affected by the virus.

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The COVID-19 outbreak is a stark reminder of how important it is to insulate against risk. If you’re a trade creditor, a financial institution or you hire equipment, registering on the Personal Property Securities Register (PPSR) is an effective way to boost your rights when faced with customer insolvency. That includes any business that supplies goods and services on credit terms, leases or hires goods, consigns goods to others or lends money.

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The number of Australians looking for work is staggering. Not since the recessions of the early 1980s and early 1990s have we seen parallels to this level of devastation to Australia’s workforce and economy. 

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Third-party cookies have long been a favourite for tracking consumer behaviour online, so it’s hardly surprising that marketers are left wondering what to do once they’re gone. With Google’s announcement that it will phase out third-party cookies on Chrome browsers by 2022, there’s little choice but to find new ways to target audiences for online campaigns.

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As lenders attempt to navigate through this period of enormous market uncertainty, Equifax will provide a series of regular analysis. While a clear picture of the future for credit markets is challenging in the short term, we hope to provide some clarity on what trends are developing, what challenges are foreseeable, how you can assess the risks to your portfolios and make prudent changes to your risk management controls.

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Opinion piece by Moses Samaha, Executive General Manager, 3 April 2020

The new vernacular of flattening the curve is not a term that anyone could have anticipated as being the most used phrase of 2020, but it is, so what does that mean for lending decisions and how is it impacting the Australian economy?

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Supermarkets are scrambling to hire workers to keep up with the booming demand for groceries. Job postings have spiked in government, aged care, pharmaceuticals and health care. Product manufacturers are racing to help supply critical equipment needed during the coronavirus outbreak.

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You want background credit information on a business prospect, so you turn to a commercial credit report. When the report doesn’t raise any red flags about the company, you decide to go ahead and start doing business with them. 

The risk of loss is significant if your new customer doesn’t pay their bills, but at the end of the day, you figure the report would have warned you of anything untoward. But would it?

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A clear picture of the future for credit markets is challenging in the short term. However, as lenders attempt to navigate through this period of enormous market uncertainty, Equifax aims to help provide some clarity on what trends are developing, what challenges are foreseeable, how lenders can assess the risks to portfolios and make changes to risk management controls.

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