Equifax Australia and The Trade Desk, a global advertising technology leader, have announced a new data partnership that enables advertisers to activate premium, finance-based audience segments from Equifax directly within The Trade Desk platform.
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Data analytics to retailers is like a microscope to a scientist – revealing details and patterns in consumer behaviour that otherwise remain unseen. For online retailers, data analytics can mean the difference between guesswork and precise knowledge about what works. Between maintaining the status quo and adapting to dynamic market changes. Between losing revenue to fraudsters and safeguarding profits.
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When Australians purchase, invest in, build, or renovate a home, trust matters.
Financial planning and spending habits change to manage financial health as high cost of living continues, reveals the Equifax Australian Credit Scorecard 2023
Tougher economic climate also impacting business growth
