Veda Advantage announces new CEO

The Board of Veda Advantage today announced that Ms Nerida Caesar will assume the CEO role, effective from February 2011. Current CEO Rory Matthews will continue at Veda Advantage as the Chief Operating Officer and Managing Director of Equifax's International businesses.
Mr Matthews has been Chief Executive Officer of Veda Advantage since March 2008 and has been instrumental in driving Equifax's innovative product development as well as the company's expansion into new markets - both locally and internationally. His passion for customer focus across the business has led to strong sustainable growth for Veda Advantage.
As Managing Director of International, Mr Matthews will continue to drive overall operations of the business in Australia and New Zealand, as well as all international expansion activities. As Chief Operating Officer Mr Matthews will also continue to build on the business and technology needs and expand both consulting and analytical capabilities in preparation for positive credit reporting.
Ms Nerida Caesar will take on the role of Chief Executive Officer of Veda Advantage at the end of February this year. Ms Caesar was previously Group Managing Director, Telstra Enterprise and Government from May 2009 where she was responsible for the company's corporate, government and large business customers in Australia and Telstra's International sales division.
Prior to this Ms Caesar was Executive Director, National Sales responsible for managing products, services and customer relationships for Telstra Enterprise and Government throughout Australia.
Before joining Telstra, Nerida was Vice President of IBM's Intel Server Division for the Asia Pacific region and held several senior management and sales positions with IBM over a 20 year period.
"Together with Nerida's strengths and capabilities in sales and marketing and my own depth of knowledge and experience in the credit bureau and related services business, the move further strengthens Veda Advantage's ability to drive rapid growth. This growth will continue as the business develops in complexity and influence both locally and internationally and prepares itself and our customers for positive credit reporting in Australia and New Zealand," Mr Matthews said.
 -ENDS-
Media Information - Sally Robertson 02) 9492 1089 or 0400 927 003.
 About Veda Advantage www.vedaadvantage.com.
Veda Advantage has been at the forefront of the information services industry for many decades. Issues such as privacy, data security, fraud and business intelligence are part of our commercial landscape. We provide insights into more than 16.5 million credit active individuals and 4.4 million companies and businesses.