Hoovers

Features & Benefits

• Analyse and identify ideal customers

  D&B Hoovers is a powerful B2B lead generation tool that helps you to use global company contacts information, alongside predictive analytics, to identify target customers and build prospecting lists.

  As well as providing in-depth contact details for millions of companies globally with ongoing verification checks, you can take advantage of real-time business intelligence to create targeted approaches for individual businesses, so you can position your products and solutions to the right buyers at the right time.

  As well as providing in-depth contact details for millions of companies globally with ongoing verification checks, you can take advantage of real-time business intelligence to create targeted approaches for individual businesses, so you can position your products and solutions to the right buyers at the right time.

  In addition, you can unlock powerful information on a company’s financial health, ownership linkages and growth trajectory, to understand any opportunities and risks.

• Target marketing campaigns across online and offline channels

  Use D&B Hoovers predictive indicators drawing on global business data to build more effective marketing campaigns that tap into current trends to potentially generate higher returns for your sales and marketing investments. This includes news triggers to provide reasons to contact prospects, as well as buyer intent data.

• Drive account based marketing strategies

  Align your sales and marketing teams with a consistent source of information that seamlessly integrates with platforms including Microsoft Dynamics, Salesforce and more. In combination with real-time opportunity alerts, drawing on customer behaviour insights as well as news and industry trends, you can tailor outreach for personalised and relevant interactions. D&B Hoovers can help to enrich sales conversations and account based marketing with a wealth of relevant information from various sources to help build long-lasting relationships. It can also provide insights so you can successfully position your products and services to the right prospect at the right time.

• Streamline market research and industry analysis

  D&B Hoovers has more information on more global contacts than any other B2B lead generation provider, updated 5 million times a day. This includes information like employee figures, revenue, company financials and growth trajectory, ownership and corporate linkages, and more. This means you can automate market research and industry analysis, to identify target opportunities, both within existing market segments and new industries for your products and services. Contacts can be filtered based on a range of criteria, all while aligning with local privacy laws.

• Identify cross-sell, up-sell and whitespace opportunities

  D&B Hoovers helps your sales team to identify opportunities using industry data and analytics. Using advanced predictive analytics that monitor a range of online activities, together with constantly updated contact details, you can engage the right contacts at the right time, including suggested sales call plans based on trigger events. Take advantage of real-time triggers, news and alerts to help your sales team automate workflows and accelerate the buying journey. For example, D&B Hoovers can be used to build prospect lists, with prioritisation based on both your own criteria and predictive analytics, alongside insights from companies’ online activity (like engagement with competitor websites) to improve your sales productivity and conversion rates.

• Access global data

  D&B Hoovers provides global coverage and insight, for both multi-national companies and small organisations worldwide. As well as direct contact data, you can tap into deep insights on corporate hierarchies and linkages, so you can understand ownership and other partnerships, to increase the efficiency of your sales processes.