Features & Benefits

Equifax Consumer Data Licence provides comprehensive, marketing-consented consumer data to help drive accurate targeting and a deeper understanding of your audience.

  • Gain a holistic, deeper view of your consumers
    Receive a comprehensive dataset that supports a better, holistic understanding of consumers, covering up to 18M individuals, 10M households*, and key executive profiles. The dataset includes valuable attributes such as demographics, income, property data, household characteristics, and neighbourhood characteristics. * Figures are correct as at June 2026.
  • Drive highly targeted and effective marketing strategies
    Utilise a wide array of attributes and signals that directly support all your marketing efforts, from segmentation to lead scoring. Access critical marketable data including Purchase intent models and Geodemographic/Landscape personas, enabling sophisticated segmentation and personalised outreach.
  • Foster marketing confidence with data compliance

    Operate with added confidence knowing that the licence provides consented marketing data,which means it can be used for marketing purposes thereby helping to mitigate potential reputational risk associated with the data usage.

  • Unlock strategic insights with diverse data exploration

    Go beyond basic targeting by exploring a rich variety of consumer attributes for powerful insights. Equifax Consumer Data Licence offers diverse attributes including demographics, income, property data, and household characteristics, enabling tailored campaign development.

  • Achieve maximum reach and personalisation scale

    Ensure your marketing campaigns have the necessary reach and depth for effective engagement with your entire target market. The data coverage is vast, detailing up to 18M individuals and 10M households*.

    * Figures are correct as at June 2026.
     

  • Accelerate time-to-value with seamless integration
    Get the data working for you faster by connecting it directly into your existing marketing technology stack. Integrate the data with ease via direct API connection, access through data marketplaces like Snowflake, or utilise secure SFTP Transfers.