Overview
Shift from Loss Recovery to Real-Time Prevention
Scammers exploit human trust through social engineering, romance manipulation and fake urgency. Under the Scam Prevention Framework (SPF), organisations face strict compliance responsibility, potential arbiter liability and heavy fines for failing to prevent scams.
The challenge isn't your commitment to security. It's the limits of looking at data in isolation. Scammers don't operate in silos, yet fraud risk is still frequently assessed using only internal ecosystem data. Assessing data in isolation leaves critical blind spots and fails to capture the full picture.
Equifax Scam Detect provides an additional, intelligent layer of security, acting as a digital guardrail for your business. Integrated directly into your existing infrastructure via API, it proactively prevents, detects and disrupts high-risk interactions, shifting your risk strategy from recovering losses to helping prevent them.
Leverage Cross-Industry Collective Intelligence
Fraudsters constantly hop across boundaries using telco networks, digital platforms, and multiple banks. Analysing ecosystem data in a silo leaves critical risk gaps. Scam Detect aggregates real-time contributions from telecommunications companies, digital platforms, banks, and the National Anti-Scam Centre.
As a global leader in data intelligence, Equifax is well-positioned to aggregate information from these trusted industries. We match and cross-reference large datasets across different sectors, a complex task for individual firms to perform alone.
Built on a privacy-preserving framework, the engine shares risk signals without exposing customer Personally Identifiable Information (PII) or storing raw sensitive data. Combining deterministic database checks with advanced AI models provides collective intelligence that sharpens over time.
How it Works
Our live intelligence-sharing enables you to screen, ingest and make decisions on scam risks directly within existing workflows.
- Prevent: Connect the Scam Detect engine into your app, digital platform, or payment checkout via real-time API or SFTP batch file to help intercept transactions before funds leave your ecosystem.
- Detect: Screen incoming structured data (bank accounts, PayIDs, BSBs) and unstructured data (chat transcripts, SMS text, images) using deterministic matching and probabilistic AI models.
- Disrupt: Receive a real-time Scam Score and rule-trigger breakdown without exposing PII, allowing your business to trigger targeted friction, deliver dynamic warnings, or pause suspicious payments instantly.
Strengthen Defences with Proven Expertise
Unlike legacy or manual reporting methods. Equifax delivers an integrated, automated solution:
- Deterministic Matching: Instant verification against nationwide databases of confirmed high-risk accounts, PayIDs, and contact identifiers.
- Adaptive Intelligence: While legacy solutions rely on static lists, our network updates with every newly identified threat to continuously improve risk accuracy.
- Regulatory Alignment: Designed to help your organisation satisfy Scams Prevention Framework (SPF) requirements, demonstrating proactive care and commitment to consumer protection.
- Multi-Layered Security: As a trusted leader in fraud prevention and identity protection, Equifax delivers Scam Detect as another effective tool within our comprehensive suite of multi-layered scam and fraud protections.