Overview
Equifax myVerified Pass is the modern way to verify individuals faster and more securely. By moving away from manual document handling, it can help provide a privacy-first experience that protects your business from the risks associated with data collection.
- Accelerate onboarding and conversion: Consumers verify their identity once and can seamlessly share it with any participating business across our trusted network. Under our Verify Once, Apply Many mobility model, this pre-verified ecosystem strips friction from KYC and accelerates onboarding workflows. This reduces the burden, operational costs, and security risks of storing Personally Identifiable Information (PII) such as passports, driver licences, birth certificates, and other data on your systems.
- Strengthen your fraud defence: We go beyond document checks to authenticate the actual individual. By linking every request to proprietary fraud intelligence and real-time digital trust signals such as device intelligence, behavioural biometrics and email risk, we aim to help you only transact with legitimate customers. Our deepfake technology identifies micro-anomalies in AI-generated forgeries, 3D masks, and screen replays, delivering a low false accept rate without slowing down your onboarding. By dispatching secure verification links directly from our system to the consumer's mobile device, we aim to mitigate intermediary fraud, removing the middleman to help prevent scams where rogue agents hijack a consumer's biometric checks for fraudulent credit applications.
- Customise your risk with flexible verification: Choose exactly the level of detail you need - from simple ‘over 18’ age-gating to full identity profiles for regulatory compliance - without ever touching the physical document.
Regulatory Landscape
The Digital ID Act 2024 provides the legislative framework for the Australian Government Digital ID System (AGDIS), enabling a secure, voluntary, and regulated national ecosystem where individuals can verify their identity without repeatedly sharing physical documents. Retaining copies of sensitive document scans can introduce severe legal and cyber liability under (as applicable) the Digital Identity Act 2024, revised Privacy Act (APP 11) guidelines, and expanding AML/CTF requirements.
The Digital ID regime ecosystem connects five key components to ensure a secure flow of information:
- The Identity Exchange Provider (IXP): The secure switchboard that facilitates interactions and information flow between identity service providers, attribute service providers and your business (the relying party).
- The Individual: the consumer who owns their personal data and maintains full control over what information is shared and with whom.
- Attribute Service Providers (ASP): Authoritative sources like Equifax, that verify and manage attributes, which are additional pieces of information that can be associated with a person’s Digital ID.
- Identity Service Providers (ISP): Trusted entities like Equifax that generate, manage, maintain or verify information about the identity of an individual to create or manage a Digital ID. A relying party can choose to connect with an Exchange or directly to our ISP.
- The Relying Party: Your business, receiving the verified information you need to operate safely.
Under the banner of myVerified pass, Equifax will initially serve as an unaccredited identity service provider scheduled for market launch in Q4/2026, with a pathway to accreditation in 2027, and expansion as an Identity Exchange Provider and Attribute Service Provider scheduled for 2027. Once accreditation is obtained, by adhering to national standards, we will deliver a privacy-first, secure verification solution that can help simplify customer onboarding via digital identity verification.
- Zero-Storage Data Minimisation: Confirm identity attributes without holding raw document scans, eliminating "data honeypots" and assisting you to align with APP 11 compliance obligations.
- Automated KYC: Helps meet Know Your Customer (KYC) requirements without slowing down customer onboarding.
- Advanced Security: Defend against identity theft and impersonation using direct document verification and biometric liveness detection (Presentation Attack Detection). Optimise your onboarding by selecting either standalone document verification or a comprehensive combination of both features.
- Operational Resilience: Maintain high conversion rates by reducing reliance on external government systems for pre-verified users
Drive faster growth and higher conversion by tapping into a network of ready-made, verified profiles
‘Digital trust’ - the confidence and security customers feel during online interactions - is foundational to business resilience and growth. Modern consumers expect you to protect their personal data while offering transparent, reliable and frictionless digital interactions.
By accessing our pool of ready-made, verified profiles, your business can bypass manual friction and onboard customers with confidence. Equifax myVerified Pass delivers instant, high-assurance verifications by cross-referencing identities against a wide variety of trusted and proprietary attributes such as gold-standard IDs.
Delivering Two-Sided Value: A Rewarding Ecosystem for Consumers
- Eliminate Password Fatigue: Allow consumers to use secure digital ID protected by multi factor authentication.