Features & Benefits

Equifax Digital Audiences enhances your advertising effectiveness by providing proprietary, automatically refreshed segments directly into your Demand-Side Platform (DSP), helping to facilitate precise targeting and maximised campaign ROI.

  • Maximise campaign ROI with optimised execution

    Unlock targeting that is unique, specific, and directly aligned with your business needs and campaign goals. Optimised execution focuses your media spend on the highest-potential customers, helping to boost conversion rates.

  • Instantly activate enriched audiences

    Gain direct access to digital addressable audiences right within your DSP for immediate campaign use. Enriched Audiences allow you to deploy sophisticated, data-driven segments quickly and efficiently, accelerating time-to-value for your campaigns.

  • Ensure accuracy with automatically refreshed data

    Digital audiences are refreshed monthly via our CDP platform, with updates automatically reflected in your DSP integrations. This continuous, automatic refresh cycle eliminates manual list management and helps ensure your campaigns target the most current, relevant consumer data.

  • Achieve wide reach across key advertising platforms
    Support your media strategy across the most critical digital buying platforms. Multi-platform support enables you to seamlessly activate your enriched audiences wherever your target customers are spending their time, helping to maximise scale and efficiency.