Data Services

Features & Benefits

• Drive data-driven strategic growth

  Transform, analyse and connect data to provide predictive models, insights, and capabilities that maximise marketing efficiencies and minimise wastage. 

• Uncover hidden value in your existing data

  Combine your internal customer data with our vast data universe, offering rapid and efficient ways to draw out new commercial value for your business. Our Data Enrichment services link your records with our 18 million Australian Consumers and 3.3 million Australian Businesses* datasets to help create a richer, single customer view.

  * Current as of April 2026

• Minimise risk and improve contact accuracy

  Helps to up-to-date, verified contact information across your entire client base for outreach and regulatory requirements. Our Validation services help check, verify, fix, and update contact elements, while Remediation supports reaching current and past customers to rectify situations.

• Gain expertise to boost commercial return

  Access specialist knowledge to support your data projects in delivering maximum financial impact. Our Subject Matter Experts, including experienced statisticians and programmers, are highly experienced at the manipulation of data for high commercial return.

• Expand your view of the market

  Acquire the necessary scale and depth to fully understand your client base and the market. Benefit from vast data streams, including data on millions of Australian Consumers and Australian Businesses, to benchmark results and find the correct audience.

• Streamline your data management processes
  Optimise how and where you receive the data you need to enhance your strategic analytics capabilities. Equifax Data Services also supports crucial activities like Single Customer View creation and data Model development for seamless integration into your operations.