Data Services

Solving Your Data Management and Audience Challenges

Are you struggling to find the right audience or have deeper insights of your customer base? Equifax Data Services is designed for businesses and marketers who need more actionable intelligence to drive growth and minimise risk. Underpinned by our vast and dynamic data universe, we provide solutions that can help you make more informed and profitable decisions throughout the customer lifecycle.

We leverage extensive data streams covering Australian Consumers and Australian Businesses to support critical business strategies and activities, including:

  • Enrichment
  • Validation
  • Remediation
  • Single Customer View
  • Strategic Analytics
  • Models.

Enhance your analytics and optimise ROI

Equifax Data Services delivers the insights you need to focus on strategic growth and optimise your marketing strategies. By combining our unique data with your own, we help you uncover rapid and efficient ways to draw out value and achieve a higher commercial return.

Key strategic outcomes:

Refine customer acquisition: Improve marketing campaign targeting accuracy.

  • Minimise risk: Use correct data to reach out to the appropriate contact details and to avoid impacting consumers who cannot consume your offering.
  • Gain actionable insights: Access data intelligence you cannot generate internally, to compare and benchmark results against the market.
  • Optimise data flow: Improve how and where you receive the data you need, enhancing your strategic analytics capabilities.

Expert-led solutions for maximum commercial return

Our team of highly experienced statisticians and programmers are subject matter experts, focused on the manipulation of data for high commercial return, helping you get the most value from every data interaction.

How we can help:

  • Enrichment: Combine your data with our single customer view to enrich your dataset and support data-driven strategies and insights.
  • Validation: Ensure data quality by checking, verifying, correcting, and updating your contact information elements.
  • Remediation: Support critical use cases where up-to-date contact data is required to reach out to current and past customers to rectify or remediate situations.