Snowflake Marketplace

Features & Benefits

• Unlock financial durability insights

  Go beyond basic demographics to gain visibility into affluence, purchase intent, risk, and household income. This depth of data allows for hyper-personalised marketing based on a broader understanding of the financial context of your customers.

• Gain exclusive Australian Market Intelligence

  Access our marketing-leading datasets like our intent-to-move model and proprietary financial intent scores specifically designed for the Australian market. These assets can help you track critical life-stage triggers to help improve campaign response rates.

• Drive risk-aware marketing strategies

  Leverage financial signals powered by Australia’s leading credit bureau to help drive smarter acquisition. Use commercial risk bands and enquiry profiles to refine lending strategies or suppress high-risk entities.

• Accelerate time-to-value

  Once the data is shared, enable insights and intelligence available in your own environment, removing the delays associated with traditional data pipelines. This allows your teams to focus on generating insights rather than managing infrastructure.

• Foster seamless scalability and integration

  Combine Equifax differentiated data with your existing internal datasets to help uncover new insights. Our extensive coverage includes up to 18M consumers, 10M households, and 10M commercial entities* providing the scale needed for enterprise-level analytics.

  * Figures are correct as at June 2026.

• Achieve Enhanced security and governance
  Operate with peace of mind in a silo-free, governed environment. Data is shared securely, ensuring compliance with data privacy regulations while maintaining full transparency for your Data & Analytics teams.