Overview

Activate Unique Audiences Across Your Key DSPs

Equifax Digital Audiences delivers proprietary, enriched segments directly into your Demand-Side Platforms (DSPs). Built for advertisers, media buyers, and marketing professionals across finance, utilities, Telco, FMCG and other industries, our solution unlocks audiences specific to your campaign goals. 

This pinpoint targeting supports effective advertising spend, helping to optimise customer acquisition strategies and maximise return on investment.

Segmentation attributes include:

  • Demographics
  • Income
  • Purchase intent models*
  • Geodemographic/Landscape personas
  • Neighbourhood characteristics
  • Household characteristics.

*Only available by request. Eligibility criteria applies.

How it works: 

Our integrated process helps ensure you are always targeting the most relevant consumers.

  • Select: You choose the specific attributes and audience characteristics needed to meet your campaign goals.
  • Send: Our Customer Data Platform (CDP) integrates directly with your chosen DSPs^ and shares the digital addressable audiences right into your account.
  • Activate: Your media teams or agencies can instantly target these custom Equifax audiences within their own campaign operations.

^ See “Supported Platforms” below.

Multi-Platform Connectivity and Fresh Data

We support a multi-platform environment to ensure maximum flexibility and reach for your digital campaigns. Our audiences are automatically refreshed monthly via our CDP platform, instantly reflecting the updated data into all DSP integrations. This continuous refresh helps ensure your media spend is always focused on the most accurate and responsive audience segments.

Supported platforms:

  • Meta (Facebook / Instagram)
  • Google DV360
  • The Trade Desk