Overview
Fuel your marketing strategies with precise data
Equifax Consumer Data Licence offers a comprehensive dataset of marketable attributes and signals for a deeper, more detailed understanding of the Australian Consumer landscape. Ideal for marketers and businesses across retail, real estate, financial services, FMCG, and more, this solution provides the crucial intelligence needed to boost your targeting accuracy, campaign effectiveness, while enabling your analytics & insights capabilities.
The Consumer Data Licence provides a wide offering of valuable and diverse attributes:
- Demographics
- Income
- Property data
- Household characteristics
- Neighbourhood characteristics
- Geodemographic/Landscape personas
- Purchase intent models*
*Eligibility and usage criteria applies.
With our wide data coverage of millions of individuals and households in Australia, you have the scale and depth to transform your insights and or marketing efforts.
Built for compliance and ease of integration
Equifax Consumer Data Licence is delivered as a regular, detailed dataset, giving you the flexibility to analyse and integrate the data seamlessly into your marketing strategies. Integrate using your preferred method:
- API: Connect directly for real-time access.
- Data Marketplaces: Access data through platforms like Snowflake Marketplace.
- Secure SFTP: Utilise secure SFTP Transfers for regular, large-volume data delivery.
How it works:
- Select your data: Choose the specific data attributes you need, or opt for the comprehensive full licence.
- Receive the dataset: Equifax delivers a detailed dataset with your selected attributes on a regular basis.
- Drive strategy: Use the data to analyse, segment, and execute highly targeted and effective marketing campaigns.
The data included in the Consumer Data Licence is consented marketing data, so you can be confident that the dataset can be used by you for marketing purposes.