Overview

Data-driven Marketing improves marketing power to stand out from the crowd with extraordinary insights into your target audience - who they are, where they live, what they want and when they need it.

Comprehensive and unique data assets found nowhere else

Data-driven Marketing's consumer and commercial insights connect you to Australia's most comprehensive data bureau of around 16 million consumers and over 2 million Australian businesses.

The Australian first Nielson alliance with Data-driven Marketing also gives unparalleled access to a multi-dimensional customer understanding - combining actual behaviour with their thoughts and feelings.

These marketing insights are improved further with Data-driven Marketing's data management service to clean and validate your existing customer data to create a better view of your customer than you ever thought possible.

High commercial return and lead generation from powerful analysis

Data-driven Marketing's team of highly experienced statisticians and programmers are experts at segmentation of data to quickly and clearly see patterns that extract meaningful and actionable marketing insights.

These insights articulate distinct media preferences, buyer behaviours, attitudes and demographics so you are assured your marketing investment delivers the right offer, with the right message through the right channel.